We rebuilt the first impression to finally reflect what the platform stands for
We made it better, deeper, smarter — and still had to change course. Here’s why.
We redesigned the dashboard to feel like a tool,
not a banner.
No new features. Just clarity. And it led to 22% longer watch time and 15% more lesson completions.
A redesigned cancellation flow led to a 37% drop in unsubscribe completions and doubled the number of users who changed their minds mid-process — all without adding a single new feature.
We rebuilt the first impression to finally reflect what the platform stands for
We made it better, deeper, smarter — and still had to change course. Here’s why.
We redesigned the dashboard to feel like a tool,
not a banner.
No new features. Just clarity. And it led to 22% longer watch time and 15% more lesson completions.
A redesigned cancellation flow led to a 37% drop in unsubscribe completions and doubled the number of users who changed their minds mid-process — all without adding a single new feature.
When the Homepage Doesn’t Match the Product
A Beautiful Mistake: How Redesigning Onboarding Taught Us Timing
Hypothesis-Driven Iteration
Progress-Driven Engagement
The Dashboard That Finally Calmed Down
From “Where’s the Volume?” to “Next Lesson, Please”
The Unsubscribe Flow That Turned “I’m Out” Into “Wait, Maybe…”